Ubisoft has partnered with Aleph.im, which will provide decentralized storage for the company’s dynamic NFTs. It means that the game publisher still has no plans to give up its blockchain ambitions despite all the backlash.

Zynga has formed a strategic alliance with Forte, a developer of blockchain solutions for game publishers. The partnership is envisaged to leverage “Zynga’s intellectual property, brand and community to develop blockchain games.”

Things are not going quite well for Ubisoft’s blockchain platform Quartz. There have already been only 15 sales of NFT in-game items, with one of the third-party marketplaces having zero trades over the last 24 hours.

Developer GSC Game World said it would not be adding anything NFT-related in their upcoming game S.T.A.L.K.E.R. 2. This is less than two days after the studio announced NFTs allowing their owners to have their likenesses recreated in-game as “metahuman” NPCs.

GSC Game World announced that its upcoming shooter S.T.A.L.K.E.R. 2: Heart of Chernobyl is going to feature NFTs.

A few days ago, Peter Molyneux announced new blockchain game Legacy. Although there is still not much known about the project, studio 22cans has already sold £40 million (around $53 million) worth of virtual land as NFTs.

Journalist Jason Schreier has tried to figure out what could possibly make the business model of play-to-earn games sustainable. To illustrate his thoughts, he made a graph that made the whole scheme look like a pyramid.

Not even a week goes by without new NFT-related announcements, with AAA game companies also starting to explore this field. Ubisoft has presented its Quartz platform to sell in-game collectibles as NFTs, but users showered a video with tons of dislikes.

Sky Mavis has reported the biggest price ever paid for a plot of land in its NFT hit Axie Infinity. Digital real estate was sold for 550 ETH, which is more than $2.3 million.

Zynga has announced its plans to integrate NFTs into its existing games and create new blockchain-based titles. The company formed a new division, which will be led by Matt Wolf, the Coca-Cola former VP of entertainment and ventures.

Earlier this month, Valve suddenly decided to remove all games with NFTs from Steam. Dozens of developers have now filed a petition, asking the company to not ban blockchain-based titles.

Changes were made to the Steamworks Documentation regarding the onboarding process for games. According to the rules, devs can’t distribute “applications built on blockchain technology that issue or allow exchange of cryptocurrencies or NFTs.”

Epic Games CEO Tim Sweeney has explained why the company won’t use NFTs in its titles. He cited the scam problem as the main reason behind it and questioned the non-fungibility of NFTs, sparking debate online.

The International Game Developers Association (IGDA) has released a call to action on the usage of blockchain by game developers. The organization wants companies to find more energy-efficient algorithms.

NFTs and blockchain-based games is a new trend in the games industry. Mythical Games, known for creating so-called “playable NFTs,” is another proof, as the studio has raised $75 million from investors in a new round.

Animoca Brands has become the industry’s newest unicorn after raising $88 million at a $1 billion valuation. Hong Kong company is known for publishing blockchain games and launching its own NFTs.